In a meeting many years ago, ad agency Chiat/Day’s Lee Clow balled up a piece of paper and threw it at Steve Jobs. Jobs caught it easily, and Clow said, “That’s a good ad.” Then Clow balled up five pieces of paper and threw them. Jobs failed to catch even one. “That’s a bad ad,” Clow said. According to Ken Segall’s book, Insanely Simple, Clow changed Jobs’ mind that day about the complexity of the ad his team was creating for Apple
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