Spinoza was right — desire is the very essence of man. We are living flames of desire until we admit final defeat. Will is desire expressed in ideas that become actions unless impeded by contrary or substitute desires and ideas. Character is the sum of our desires, fears, propensities, habits, abilities, and ideas
— Will Durant From “Fallen Leaves: Last words on Life, Love, War, and God” P. 36
Ariely, Dan (2009-06-06). Predictably Irrational We generally believe we have precise and well-articulated preferences, but in reality, we only think that we know what we want.
From New Rainmaker Podcast on persuasion: Tom Asacker: When we make any decision in life, we have come to the conclusion that whatever that choice is, is the appropriate choice for us given our place, time, circumstances. So that in essence is what a belief is. The word “belief” comes from an old word, root …
Aristotle I count him braver who overcomes his desires than him who conquers his enemies; for the hardest victory is over self.”
On Desire: Why we want what we want P. 232 Sexual beings pay another price in their human relationships. Their sexuality taints relationships with members of the opposite sex — or, if they are homosexual, members of their own sex. Sexual beings tend to classify the people they meet according to their desirability as sexual …