Tag Archives: Digital

Marketers need to realize that their definition of good content might not be the same as the customer’s definition. Ultimately, it is the customer’s definition that counts …

From “Marketing 4.0: Moving from Traditional to Digital” P. 124 The problem is that marketers often see content marketing as another form of advertising and social media as other forms of broadcast media. Some marketers simply shift their advertisements to social media without significantly reinventing the content. They see content as the longer versions of …

Content marketing shifts the role of marketers from brand promoters to storytellers …

From “Marketing 4.0: Moving from Traditional to Digital” P. 121 Content is the New Ad, #Hashtag is the New Tagline In a nutshell, content marketing is a marketing approach that involves creating, curating, distributing, and amplifying content that is interesting, relevant, and useful to a clearly defined audience group in order to create conversations about …

Chris Anderson’s long tail hypothesis could not be truer today. The market is shifting away from high-volume mainstream brands into low volume niche ones…

From “Marketing 4.0: Moving from Traditional to Digital” P. 11 With the internet, physical logistical constraints no longer exist for smaller companies and brands. This inclusivity now enables companies to enter industries that they would not otherwise have entered in the past. This provides opportunities for companies to grow but poses significant competitive threats. Because …

Marketing 4.0 leverages machine-to-machine connectivity and artificial intelligence to improve marketing productivity while leveraging human-to-human connectivity to strengthen customer engagement …

From “Marketing 4.0: Moving from Traditional to Digital” P. 46 In this transition and adaptation period to the digital economy, a new marketing approach is required to guide marketers in anticipating and leveraging the disruptive technologies. For the past six years, marketers have been asking for a sequel to Marketing 3.0: From Products to Customers to the …