The strength of a memory is related to how many times the original stimulus has been experienced

“The strength of a memory is related to how many times the original stimulus has been experienced. Memory strength is also a function of how much we care about the experience. Neurochemical tags associated with memories mark them for importance, and we tend to code as important things that carry with them a lot of emotion, either positive or negative.”

– This is your brain on music P. 193

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