The Marketing Conspiracy (circa 1930s)

The Marketing Conspiracy (circa 1930s)

“We must shift America from a ‘needs’ to a ‘desires’ culture; people must be trained to desire, to want new things even before the old has been completely consumed. We must shape a new mentality in America; man’s desires must overshadow his needs.”

— Paul Mazer of Lehman Brothers (circa 1930s)

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