Investor psychology and sentiment play a significant role in how you approach investments and the investing process…

… In my experience the most successful investors have had an end goal in mind that they wanted to achieve, which necessarily dictated the majority of their investment decisions. This is not to say that you can’t be a successful investor without having a game plan mapped out, but understanding your motivation for putting your hard-earned money at risk in the markets can help you avoid taking unnecessary risks.”

— Kelley Wright from “Dividends Still don’t Lie” P. 3