“My God, they’re purple and green. Do fish really take these lures?”

“My God, they’re purple and green. Do fish really take these lures?”

– Charlie Munger

I think the reason why we got into such idiocy in investment management is best illustrated by a story that I tell about the guy who sold fishing tackle.
I asked him, “My God, they’re purple and green. Do fish really take these lures?”
And he said, “Mister, I don’t sell to fish.”

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