Brian Magee On Desire: Why we want what we want P 145
If I am ordering a meal in a restaurant I may be free to choose whatever I like from among the alternatives on the menu. But I am not free to choose what I like shall be. I cannot say to myself: ‘Up to this point in my life I have always detested spinach, but just for today I am going to like it.’ … What I am in the mood for, and what I like or detest, are not at my command.”