if governments and corporations succeed in hacking the human animal, the easiest people to manipulate will be those who believe in free will… Humans certainly have a will – but it isn’t free. You cannot decide what desires you have… Every choice depends on a lot of biological, social and personal conditions that you cannot determine for yourself. I can choose what to eat, whom to marry and whom to vote for, but these choices are determined in part by my genes, my biochemistry, my gender, my family background, my national culture, etc. – and I didn’t choose which genes or family to have

– Yuval Noah Harari, 21 Lessons for the 21st Century