The biggest mistake investors make is committing hard-earned money to investments, with absolutely no idea of why they are making those investments. Some of you are no doubt saying to yourself, ‘This guy must be thick. People invest to make money!’ Let’s agree among ourselves that that is given. Now let’s drill down to the heart of the issue: Money for what; money for whom; and, money for when?

Dividends still don’t lie p. 11

The biggest mistake investors make is committing hard-earned money to investments, with absolutely no idea of why they are making those investments. Some of you are no doubt saying to yourself, ‘This guy must be thick. People invest to make money!’ Let’s agree among ourselves that that is given. Now let’s drill down to the heart of the issue: Money for what; money for whom; and, money for when?”