— Dan Ferris

you have to be careful about taking advice from anyone who faces career risk for giving unconventional advice. Trouble is… if unconventional advice were popular, it wouldn’t be unconventional and it wouldn’t work. By definition, most people are going to fall for the sex and violence of star-crossed lovers, the bad advice that leads them astray. They don’t recognize good advice because it can look like bad advice for years at a time. And bad advice can masquerade as genius for longer than you’d believe. ”