It’s also important to note the biggest source of risk to any investment in publicly traded securities is YOU. Humans are designed to avoid being eaten by bears and reproduce as often as possible, not to buy stocks when they’re cheap and hold on through the market’s ups and downs …

– Dan Ferris

It’s also important to note the biggest source of risk to any investment in publicly traded securities is YOU. Humans are designed to avoid being eaten by bears and reproduce as often as possible, not to buy stocks when they’re cheap and hold on through the market’s ups and downs.

Investing is a whole different kind of bravery. It’s as natural as jumping out of an airplane (with or without a parachute). Our emotions lead us to follow the crowd into wrong decisions, like staying away from stocks when they’re cheap (exactly when you should be buying) and buying when they’re expensive (exactly when you should be holding or even selling).”

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